I Forgot Who I Was… Until I Remembered.
In 2015, I closed my award-winning salon after seven years. The naysayers crept in and so did self-doubt. I forgot about the powerful woman who…
✨ Started her first business at 21, catering on location for Tommy Hilfiger, Warner Brothers, and Geffen.
✨ Moved across the country alone, after a lifetime in NYC. Witin five years I opened a salon in the hottest location – Abbot Kinney and built something from nothing.
✨ Landed national press in Allure, WWD, Vogue, CNN, and ABC News along with countless others
✨ Started a natural skin care brand when everyone thought I was crazy and built a loyal following for 17 years. Along the way, I pitched a partnership with ABC Home and Crosby Street Hotel—two beloved NYC spaces—and they immediately said YES.
After closing my store and opening another, a flagship space for my skin care brand, right after COVID, I found myself in a financial hole. I lost so much confidence. And financial stability. My sense of self. I allowed myself to be bullied by family, friends, and a toxic business partner. I felt weak. Tired. In pain.
I convinced myself my best years were behind me.
But even through the tears, I knew I still had so much to say. So I showed up, I wrote, I prayed, and I finally jumped off the hamster wheel of chasing products and instead started sharing my story and everything I know to be true about transforming your life, your skin and your mindset.
A New Beauty Mindset was born.
A movement that helps women liberate the beauty within and shares accessible and proven routines, nourishment and other practices rooted in science.
Today, my light is shining again. It’s not easy—but taking accountability, forgiving myself, telling myself “I love you. I’m proud of you.” and cutting ties with toxic people, life has been nothing short of a wonderful experience.
And now, I’m here to help you have that same confidence to release what does not serve you and remember the beauty within that does.
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